How Much Should You Expect to Pay When Hiring an SEO/SEM Agency?

Pricing is something that I have had asked a lot lately and so I wanted to address this issue.

Of course, pricing is going to depend on the type of SEO "white hat" or 'black hat", how comprehensive it is to perform what the client expects and the quality of what part of the
"SEO Pie" they are working on. Ex. Link Building

So, I am going to include the links to answers to these questions - I found in MOZ.com.

http://moz.com/community/q/2011-sseo-pricing-costs-what-should-you-charge-how-much-should-you-pay

https://www.google.com/url?q=http://moz.com/blog/seo-pricing-costs-of-services&sa=U&ei=38nyUtbLBY34oATs3oFI&ved=0CAYQFjAA&client=internal-uds-cse&usg=AFQjCNGYyM9x80i-OmBPFzUODxTb9IfOFw

http://moz.com/ugc/what-to-charge-for-seo-and-inbound-marketing-services-14703

I hope this is helpful.

Brook 

Google's Video Discussing Rich Snippets

http://www.facebook.com/plugins/like.php?href=http%3A%2F%2Fshipleyseo.com&width&layout=button&action=recommend&show_faces=true&share=true&height=80&appId=143747699091438

Coding Emails 101

Email marketing is still very strong when it comes to generating traffic. 

Eric Ward's New Book - Link Buidling

Eric Ward & Garrett French - "Ultimate Guide to Link Building"

For anyone in the SEO profession, especially those of us who specialize Link Building (which is one function of many in SEO), they are familiar with Eric Ward.

Eric Ward is commonly referred to as the "Link Moses" because he is the first individual to begin using links (when the search engines changed - algorithms emerged) to help websites gain visibility in the SERP's (Search Engine Result Page).

Well, Eric and Garrett French have come out with a new book about link building. 

This book is a fantastic resource for Link Builders/SEO's. So, I wanted to share it with anyone who wasn't aware it was available. 

I hope that Eric's and Garrett's new book - entitled "UltimateGuide to Link Building:  How to Build Backlinks, Authority and Credibility for Your
Website, and Increase Click Traffic and Search Ranking" will help you become a better Link Builder / SEO. 

Enjoy! 

Brook S.
ShipleySEO.com

Blogs with Stlye

Blogs are a great resource for link generation - so I was reading info about blogging (gather info/ideas) and came across a Kissmetrics.com article about blogs and wanted to pass it along.

http://blog.kissmetrics.com/email-marketing-gangnam-style/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KISSmetrics+%28KISSmetrics+Marketing+Blog%29

Link Building in 2013

After reading another fantastic article by my mentor - Mr. Eric Ward - http://searchenginewatch.com/article/2233829/Where-Link-Building-is-Heading-in-2013

I am again so grateful that person who introduced me and trained me on SEO, knew how wise Eric is and how his paradigm is sound when it comes to Link Building.

Eric discusses what happen in 2012 concerning link building - which was drastic in many situations. He states "I've been petty vocal that nothing changed at all other than the engines getting smarter, and this single change then caused a domino effect that impacted sites and services that some would say had no business being in business in the first place." I smiled just reading it.

But the overall take away from Mr. Ward's article for 2013, is basically - if you were continuing to use solid "white hat" link building practices - you will be ok.
He states it better than myself "The primary thing that's happened is it's gotten harder to get crappy content to rank high. And for this, we should all be thankful. I will now duck so the arrows hopefully miss me." haha
So, once again it is good to know that I have founded my business model after Eric Ward's Link Building methodology. http://shipleyseo.com is going to be just fine and I don't have to worry about past work that I have performed for clients.
Happy Link Building in 2013!
Brook