GlassDoor.com - Runs Down What SEO / SEM Company Pay's!

http://click.email.glassdoor.com/?qs=e9313d8c9ee389df0656cef95f56a168eebe33adef1e787d2e680b02f7028df9dc3eaa5a79cffffe

Google's Keyword Tool is Now Keyword Planner - Learn How to Use the New Planner

Many SEO professionals have been using Google's Keyword Tool - located in Google Adwords. 
Well, things have change with Google's Keyword Tool - what? It is no longer in - now it is Google Keyword Planner.

Cross-Linking Multiple Domains - Can Cause Your Business Problems?

Coding Emails 101

Email marketing is still very strong when it comes to generating traffic. 

SEO Firm That Is Built Trust

Shipley SEO & Link Building Consulting
Business is About Doing an Honest / Quality job.

http://blog.kissmetrics.com/truth-will-out/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+KISSmetrics+%28KISSmetrics+Marketing+Blog%29

Eric Ward's New Book - Link Buidling

Eric Ward & Garrett French - "Ultimate Guide to Link Building"

For anyone in the SEO profession, especially those of us who specialize Link Building (which is one function of many in SEO), they are familiar with Eric Ward.

Eric Ward is commonly referred to as the "Link Moses" because he is the first individual to begin using links (when the search engines changed - algorithms emerged) to help websites gain visibility in the SERP's (Search Engine Result Page).

Well, Eric and Garrett French have come out with a new book about link building. 

This book is a fantastic resource for Link Builders/SEO's. So, I wanted to share it with anyone who wasn't aware it was available. 

I hope that Eric's and Garrett's new book - entitled "UltimateGuide to Link Building:  How to Build Backlinks, Authority and Credibility for Your
Website, and Increase Click Traffic and Search Ranking" will help you become a better Link Builder / SEO. 

Enjoy! 

Brook S.
ShipleySEO.com

Co-Citation: 5 Ways to Get Better Links

 Co-Citation or Anchor Text?

Ever since Panda, Google values anchor text less than it used to. When Google devalued anchor text, it also passed more weight to what is called “co-citation.”

Co-citation offers SEOs the opportunity to target better, higher-quality links, but understanding how it works (and why) is the key.

How Co-Citation Works

A lot of SEOs make co-citation sound more complicated than it is, but it is actually quite simple. Here it goes . . .

An incoming link to your site passes more authority if the page on which the link appears also links to a completely different site on a related topic. That’s it.

The related topic part is the key factor here. You want your incoming links to appear on pages with other links that relate to yours. The more closely related the two link subjects are, the higher the value of your link.

Co-citation improves search, and better search means getting the right content to the right searchers. This is a good thing for SEOs who understand how to use co-citation to their advantage.

5 Tips to Get Co-Citations

You can leverage co-citation by understanding which subjects relate most closely to your target keywords. Once you’ve done that, all you have to do is get links on pages that also link to those related subjects.

For now, we offer this shortlist of five ways you can begin to implement this post-Panda link building strategy.

Tip #1:  Use the “Ad Group Ideas” Feature in the AdWords Keyword Tool

The “Ad Group Ideas” feature of the Google AdWords Keyword Tool will literally hand-feed you the subject keywords that relate most closely to your target keywords.

Tip #2:  Use Social Media Analytics to Find More Related Subjects

If you have social media outlets for your site, you can use their analytics tools to investigate the interests of your followers and discover more related subjects.

Tip #3:   Target New Links on Sites that Already Link to Related Subjects

Once you’ve built a list of the subjects that relate most-closely to your target keywords, save your link building for sites that already link to sites on those related subjects.

Tip #4:   Write Guest Blogs on Topics that Connect Related Subjects

When you guest blog, write the blog on a topic that connects the subject of your target keywords and the keywords of a closely related subject. Place outgoing links in the post to both your target url and a site that relates to the other subject you tied into the post.

Tip #5:   Write Your Own Site Content on Related Topics

Write your blogs on subjects that Google considers closely related to the subject of your site. If your site sells organic Columbian coffee and Google thinks that healthy dog food is a related topic, write a blog on the healthiest dog food.

It may feel a little strange at first, but this kind of content strategy will organically generate co-citations.

Conclusion

Co-citation helps us develop a better a kind of link building, link building for groups of links on related subjects. You might call it “co-link building.”

Check out our blog in the coming weeks. We’re going to post on each of the co-link building strategies that we’ve introduced here. Come back for detailed steps and examples.

By Justin Larsen

Google (Contributor for ShipleySEO.com)

About Shipleyseo.com

 One of the most important things separating ShipleySEO.com from our competition, is the method in which links are built.

ShipleySEO.com works closely with the client or their marketing department (among others) all the way up to the conversion.

Many SEO companies have never spoken to their marketing department for which they are providing SEO advice for. They need to be speaking to everyone who has a hand in the product that they are developing successful strategies.

P

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