Transparency is Key

Web Analytics are so key to making your SEO/SEM efforts transparent for your business. 

This is a good summary by http://searchengineland.com about what is out there, as far a software, to make your analytics shine!

http://searchengineland.com/web-analytics-software-comparison-identifying-the-right-web-analytics-tools-for-your-business-149373?utm_source=feedburner&utm_medium=feed&utm_campaign=feed-main