"Lost and Founder" by Rand Fishkin

 Rand Fishkin has been a huge figure in the world of SEO. He made his name with SEOmoz.com - now Moz.com. 

His story might resonate with you. Check out his new book. 

The Rise of Twitter And the Problem That Has Come To The Surface - Fake Follower Counts

Twitter over the last few years taken a tremendous leap to the fore front of social media. Many people use it as their primary outlet to express their opinion on the issues of the day. Issues that have a political position. Issues that are polarizing for sure. 

Someone can make quick and fast comments on Twitter and have a tremendous reach. It is the type of business model that has made Twitter a major a player  amongst the big social media outlets. It gives someone a big voice with little content in comparison of the other major 4 social media platforms (Tik Tok, FaceBook, Instagram and SnapChat). 

Having a venue/platform like Twitter makes it easy for someone to fire off and take shots (cheap or not) at someone or something using Twitters business model of short highly charged statements. And when they do, they are going to get a reaction for sure. It could be positive or negative. But, a reaction will happen - mostly. 

People have taken to the social media platform - big time. 

So, it should be no surprise that his increased popularity will spark peoples radar who have a political position/agenda that they want to share with people. Along with people - there are other sources that are paying attention to numbers. Anytime of search engine is going to look at the influencers on Twitter and take advantage of the largest number of followers a person or account has, to gain the greatest social reach. They are going to pay attention to the analytics and metrics of people profiles. 

Of course Google and Google's algorithm is going to notice what is happening on Twitter and the people who are posting there. People will look at someone's Twitter account and the number of their followers before spending large amount of money to use their account as a business investment. Be careful. 

If you are paying attention to someone's clout on Twitter there is something that you should consider - Follower Count's might have a big problem. The problem Fake Followers. 

According to Sparktoro.com - their research indicates that 5-30% Twitters accounts are fake. So, if you are a person who makes decisions based on the numbers or a business that is considering using someones follower counts as a possible business investment - be careful. Consider the numbers as what they really are. Consider what the content of the account first and foremost. Don't get smoke screened by an account on Twitter that has significant high follower numbers. It is very likely that the number of followers is not accurate. 

So, like anything in life, trust your gut and make decision based off of your values and what you believe. Don't get swayed by analytics and false numbers when it comes to giving a person or business their thoughts or position credence. Before you choose to spend your money and time - make sure it's not driven by follower counts. 

Numbers, stats and follower counts are not what someone should solely use to make investment choices - if that be time or money. In my opinion, you should follow what you feel is true and corresponds with your values. 

Twit on! 

New Tool That Does Research about your Audience and who is using your Social Media Outlets. 

Influencer marketing is a strategy in which people and brands partner with social media influencers, who have an extensive reach and following, to promote products.

Sparktoro's mission is to make it easy for all marketers and entrepreneurs to discover the websites, blogs, podcasts, social accounts, and publications that reach your audience. We also help them find influencers who can help amplify their message.

Panda on the Randa.......

http://searchengineland.com/why-googles-quality-updates-should-be-on-your-algorithmic-radar-part-1-257389

EBay Open for Business

http://feeds.gimletmedia.com/hearopenforbusiness

- Posted using BlogPress

Location:E 4500 S,Murray,United States

- Posted using BlogPress from my iPhone

Using LinkedIn.com Slightly...

We all dream - so why not give yourself and the person you are getting closer to reach that dream. This means doing what "you" love for a method to earn money - but also promoting such a profound action - that would change people so much - it has to also change the person providing access to a hope - they didn't know could fulfill for another?

I know this is not a unique epiphany for me but I certainly would be remiss if I did not, at the very least, bring it to a person's daily thinking. 

Shifting members' (and acquaintances) thoughts to mean more than just getting a person a job to make ends meet.  Of course they are doing that as well, but making people overall "better". 

I want anyone thinking what is my REAL intention for sharing an exciting paradigm shift from: 

work for a wage

to 

being a possible conduit in finding a person -common denominator (we all want) - a place to use their love to generate a wage and a path to....who knows the output? 

Anyway, I am going to make it something I am thinking about more - so let me know if you think of me - before I think of you. 

Facilitate. 

Brook Shipey

ShipleySEO.com

Homelessness, Drugs, Violence & Finding Hope

For anyone who loves our city, I would suggest that they tune into http://player.listenlive.co/35861

Doug Wright is in Pioneer Park and discussing the problems that stem from that "toxic" environment. 

What is GeoTagging?

Geotagging is a process of adding a geographical identification.

Check out the following article:

http://en.wikipedia.org/wiki/Geotagging

Don't Forget to Use Google's Webmasters Best Practices

There are some common problems I continue to see as I perform audits for websites looking to perform better in the SERP's.

1. Robot Text
2. Duplicate Content
3. Keyword Issues

So, I thought it might be a useful item to include on my blog - Google Webmaster Tools.

I hope that if you are in the SEO/SEM space - you are not forgetting to look at what Google tells you what should and shouldn't be done to a website - this information will help.

Googles Mobile Ranking Algorithm Change

http://insidesearch.blogspot.com/2015/04/ranking-change-to-help-you-find-mobile_21.html

Applause.com Guide to Essential App Testing

Many people these days are working on developing, or working on the next "biggest" app to be ready for your smartphone or tablet.

So, I thought it would be nice for any of my viewers, to have some information (a guide) to app testing.

I hope that it provides anyone out there working on their app - some good information that will lead to a successful app.

Enjoy!

Brook S. 

On May 16th It'll Be 4 years Since He Passed On

My father was a special person and a fantastic dad. 

If you would like to look at any photos of my hero, please feel free to do so. 

gallery.emailstar.https://www.facebook.com/follow.ffilms/posts/1062602790419819/index.php/Barton-F-Shipley

Compiled by Layne Shipley

What are "Natural Links"?

2015 and SEO Tactic's That Still Matter

Hummingbird Impact and SEO in 2015?

I have advised anyone that has produced content in the last year and a half - to make sure that the keywords and the content on the page is formulated with the idea - that the content (including keywords) is presented as an answer to a question. 

So, what I am going to be focusing on - as I look for keywords to dominate - is long tailed keyword. 

Long tailed keywords will generate (typically all the time) into the source of the websites traffic and conversions. 

Julie Joyce mentioned the following: 

"Keywords still are important, but now you should look for larger buckets of niche-specific word combinations. To do this, first, determine various conversational phrases people are likely to use when searching for your services. For example, instead of flowers, try phrases like Valentines bouquet, same day flower delivery, or inexpensive flower arrangement. When possible, target conversational phrases just as they are, for example, target where to buy flowers in bulk."

She also was speaking about SEO tactics that would be useful for 2015. 

Businesses and Clients that Digital Marketers are working for - still need to use some of the same successful strategies that they implemented when the Hummingbird Update was released by Google a while back. 

Link On! 

Brook Shipley

Instagram - Why Businesses are Using the Social Platform to Generate Profits

Instagram is going to be the "hottest" new social media website individuals in Internet Marketing will be hearing about.

OozleMedia.com has a good write-up concerning how businesses can use Instagam.com as a great resource for generating customers and profits.

http://www.oozlemedia.com/2014/12/instagram-business-account/

Good Wordpress Plugin by SEJ

SearchEngineJournal.com is a place a spend a lot of my time. They do a good job keeping up with the constantly change SEO landscape. Also, I use Wordpress.com to build websites for clients, so it just made sense to make sure that anyone who also uses Wordpress.com for their website, should know about a plugin for links. It is located at http://linkpatrolwp.com/?utm_source=SEJ&utm_medium=Sponsored%20category&utm_campaign=Category%20header I hope you can take sometime to check it out. Have a wonderful Friday and fantastic weekend! Brook

Build A Team To Drive Traffic

Blog, blog, blog..... May to Search Engine Fog

So, you are looking for a new Social Media Expert, who can be the new addition to the company by blogging your company to the top.

Well, I would pump your brakes (slightly). There is a great article about blogging by Michael Hyatt, which I wanted to provide to my users.

I hope it helps with you growing traffic.

http://michaelhyatt.com/minimum-effective-dose.html

Shipley SEO / Link Building 

ShipleySEO.com
801-244-6349
shipleyseo@gmail.com

Pinterest Adds Messaging with FaceBook

I haven't played around too much with Pinterest.com newest feature that allows for their sites users to message other individuals via FaceBook.com. It is going to be a very popular feature and add more value to an already great site. Here is a view: Link Or Shink!