Hummingbird Impact and SEO in 2015?
I have advised anyone that has produced content in the last year and a half - to make sure that the keywords and the content on the page is formulated with the idea - that the content (including keywords) is presented as an answer to a question.
So, what I am going to be focusing on - as I look for keywords to dominate - is long tailed keyword.
Long tailed keywords will generate (typically all the time) into the source of the websites traffic and conversions.
Julie Joyce mentioned the following:
"Keywords still are important, but now you should look for larger buckets of niche-specific word combinations. To do this, first, determine various conversational phrases people are likely to use when searching for your services. For example, instead of flowers, try phrases like Valentines bouquet, same day flower delivery, or inexpensive flower arrangement. When possible, target conversational phrases just as they are, for example, target where to buy flowers in bulk."
She also was speaking about SEO tactics that would be useful for 2015.
Businesses and Clients that Digital Marketers are working for - still need to use some of the same successful strategies that they implemented when the Hummingbird Update was released by Google a while back.
Link On!
Brook Shipley
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