I have had number go family members and friends ask me what it is that I do for a living, and I of course say SEO.
They have no idea what the heck SEO is and/or how important it is to a company that depends on making a money through their website.
Many people can get a fancy looking website - but in the end. If it hasn't had the correct SEO produced - well they might never have their fancy website found.
That being said, I thought a talk I watched from brightonseo.com would be a good starting point for understanding what SEO is and why it is so important.
B. Shipley
