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Friday, August 31, 2012

Site Architecture and SEO

This is a topic that I have been wanting to write about for a little while now.
The reason why I have it has been on my mind so much, is that I find that the idea of a well designed site, directly reflects the overall conversion rate of the site.
In the ideal situation, it would be great to sit down with the web developer at the same time you wanted to perform SEO met
This is a topic that I have been wanting to write about for a little while now.
The reason why I have it has been on my mind so much, is that I find that the idea of a well designed site, directly reflects the overall conversion rate of the site.
In the ideal situation, it would be great to sit down with the web developer at the same time you wanted to perform SEO methods, that would improve the sites ranking and traffic.
But, the reality is that is almost never the situation. In the near future, I believe that SEO and Web Developers should consider working together when contacted to design a businesses website.
Basically, it is the most cost effective method when giving the customer the best ROI.
But, I could go into much more detail about the process than what I wish to do in this current topic.
What makes this a important aspect of SEO and Link Building, is the fact that many SEO's overlook the metric that is considered U/X or User Experience.
This is basically makes up how satisfied the user is when they visit your site and why they return.
If you take the time to make sure that your customer are pleased with their experience on you site, you will have a greater conversion number than sites that don't pay attention to this.
So, make sure that you survey you customers and ask what they like and what they would change, when it comes to visiting you site.
Also, when making changes to you pages and site overall, don't forget to put yourself in you customers shoes.
Make it easy to find what they want and then make it easy to get out and in of the site.
If your site's architecture is designed to make it easy to find products and then checkout, you'll see a big jump in conversions.
So, look at category pages, product pages, and check out processes.
This will be something that many others will overlook and give you an competitive advantage in our vertical.
hods, that would improve the sites ranking and traffic.
But, the reality is that is almost never the situation. In the near future, I believe that SEO and Web Developers should consider working together when contacted to design a businesses website.
Basically, it is the most cost effective method when giving the customer the best ROI.
But, I could go into much more detail about the process than what I wish to do in this current topic.
What makes this a important aspect of SEO and Link Building, is the fact that many SEO's overlook the metric that is considered U/X or User Experience.
This is basically makes up how satisfied the user is when they visit your site and why they return.
If you take the time to make sure that your customer are pleased with their experience on you site, you will have a greater conversion number than sites that don't pay attention to this.
So, make sure that you survey you customers and ask what they like and what they would change, when it comes to visiting you site.
Also, when making changes to you pages and site overall, don't forget to put yourself in you customers shoes.
Make it easy to find what they want and then make it easy to get out and in of the site.
If your site's architecture is designed to make it easy to find products and then checkout, you'll see a big jump in conversions.
So, look at category pages, product pages, and check out processes.
This will be something that many others will overlook and give you an competitive advantage in our vertical.




1 comment:

Unknown said...

At the time of develop new website, it is important to design good website template, User Friendly site, SEO friendly site. Means whenever user come on our website, user will easy to find product available on website.

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