If you a novice at building links, you might think that just getting a link to the home page of the targeted website is all you need. However, this is not the case and you should be attempting to obtain deeper links. Deeper links appear on pages inside a particular web page.
Here is a good article from SEJ.com that expands on this information.
http://www.searchenginejournal.com/link-building-techniques-deep-links/86081/
Hope this helps / or is a refresher.
Regards,
Brook
ShipleySEO.com
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